Welcome to the Studio

Your business shouldn’t need you holding it together.

You built something real.

But somewhere between getting clients, doing the work, answering the emails, fixing the website, chasing the follow-ups, remembering who needs what, and duct-taping together six different apps that allegedly “save time”— you became the operating system. That works. Until it doesn’t.

I find the part that’s fragile, manual, confusing, living entirely in your head, or quietly costing you money. Then I fix that. Not with a 47-step transformation plan. Not by rebuilding your entire business because one button is broken. We repair the smallest thing that actually solves the problem.

Maybe your booking system is weird. Maybe people inquire and disappear into the void. Maybe your intake process requires seventeen emails and divine intervention. Maybe your website technically exists but nobody knows where to go. Maybe you're manually doing something every Tuesday that a robot should have taken off your plate six months ago. Maybe you've accumulated so many platforms that you're now paying software to create more work.

Or maybe you just know:

This should not be this fucking hard.

That’s usually enough to start.

Logo for The Hot Mess Collective, established in 2026, with stylized text on a light background.

WHAT I BUILD

Studio projects live where strategy, systems, technology and actual human behavior meet.

Websites + Conversion Paths

Not websites for the sake of having a prettier website. We build the path someone actually needs to take in order to find you, understand you, trust you and take the next step. That might mean restructuring what you already have, fixing a broken customer journey, creating landing pages, connecting your offers properly, or building the thing from scratch.

Booking + Intake

Someone wants to work with you. Great. Now let's make sure becoming a client doesn't require an instruction manual. Applications. Intake forms. Scheduling. Payments. Confirmations. Reminders. Client information. One clean path.

Automation + AI

If you're repeatedly moving information from one place to another, answering the same question, sending the same email, creating the same document, or trying to remember the same task — we should probably stop doing that manually. I build practical automation and AI systems around the business you already have. The goal is not more technology. The goal is less shit for you to remember.

CRM + Follow-Up

Leads should not disappear because you got busy. Clients shouldn't fall through cracks because their information lives in your inbox, your Notes app and a spreadsheet named FINAL-final-USETHISONE.xlsx. We'll build a system that knows: who came in, where they are, what happens next, and when somebody needs your attention.

Operations + Handoffs

Sometimes the problem isn't software. It's that nobody actually knows how the work moves. We map the path, remove the unnecessary pieces, clarify ownership and build the infrastructure underneath it. So your team can operate without asking you where everything is every eleven minutes.

THIS IS NOT AN AGENCY RETAINER.

I don't want to manufacture work for you so I can keep billing you for it. Studio is built around focused interventions. We identify what is actually causing the friction. We determine the smallest useful build. Then we build it, document it and hand you something that works. Sometimes that's one afternoon-sized problem. Sometimes we open the hood and discover the transmission is sitting in the passenger seat.

We'll know when we look.

WHAT YOU'RE ACTUALLY BUYING:

Not a website. Not Zapier. Not AI. Not a CRM. Not “digital strategy.”

You're buying back the part of your brain currently being used as middleware. You're buying a business that remembers what happens next. A client experience that doesn't depend on you manually escorting every person through it. Infrastructure that can carry more weight without requiring more of you.

One path. Clear system. Real freedom.

Business systems built around the way your business actually works.

You do not need a corporate operating model. You need the parts of your business that keep requiring your memory, your inbox, your follow-up and your intervention to stop depending on you quite so much. THMC builds and repairs operational systems for founder-led creative and service businesses, including:

  • client intake and inquiry routing

  • booking and scheduling workflows

  • CRM setup and cleanup

  • client onboarding

  • proposals and client-facing materials

  • automated follow-up

  • internal handoffs

  • website-to-CRM integrations

  • documentation and repeatable operating processes

Sometimes that means connecting tools you already have. Sometimes it means getting rid of something you never needed. Sometimes it means discovering that the problem isn't the software at all. The goal is not more technology. The goal is a business that makes more sense to operate.

When your business has outgrown the way you built it

Most messy systems were not stupid decisions. They were perfectly reasonable solutions to an earlier version of the business. The form worked when five people filled it out. The spreadsheet worked when you were the only person using it. The inbox worked when every lead still passed through you. The CRM worked until nobody trusted the data. The manual workaround worked until there were seventeen of them. Growth changes the problem.

If the business is working but operating it has become unnecessarily difficult, bring me the mess:

Apply to the Studio

Not sure where the actual problem starts?

Start with the Foundation Check

START WITH THE PROBLEM.

You do not need to diagnose it before you come to me. That's my job. Tell me what's annoying you. Tell me what's breaking. Tell me what you're doing manually that you cannot believe you're still doing manually. Tell me where people keep falling through. Tell me what part of the business makes you want to throw your laptop into traffic. I'll look under the hood. If I can help, I'll tell you what I think we should fix.

If the giant rebuild you're imagining isn't necessary, I'll tell you that too.

Bring me the mess:

what happens after i apply?

Let’s look under the hood. If it looks like a Studio problem, I'll invite you to a 30-minute Studio Call where we'll look at:

• what's happening now

• what's actually causing the friction

• what you already have that we can use

• what needs to be fixed, connected or built

• what I recommend doing first

• whether I'm the right person to build it

No performance. No elaborate pitch deck required. Bring the mess! I have your intake already. You bring whatever is currently making you want to throw your laptop into traffic.

Studio Calls are available Tuesday–Thursday, 1–4 PM.

The Studio Application 🏁